Use Emotion to Affect Evaluator Decision Making

Description

Evaluator choices are mired in uncertainty about whether your suppositions for their future requirements will lead to benefit or harm. We have all been schooled on highlighting benefits, but risk of harm to an evaluator is information just as critical. In fact for some evaluators the fear factor surrounding harm is more important. My 12-page handbook addresses directly an evaluator’s emotional uncertainty about whether his or her choices will lead to benefit or harm, and it will transform your efforts into working both benefit and harm equally in your proposals.