Use Emotion to Affect Evaluator Decision Making


Your proposal’s strategy will lead to the winner’s circle if you inform the evaluator’s inner mind about things that are going to happen way in the future. My 12-page handbook will transform how you drive home your superiority while causing emotional fear about your competitors.



Evaluator choices are mired in uncertainty about whether your suppositions for their future requirements will lead to benefit or harm. We have all been schooled on highlighting benefits, but risk of harm to an evaluator is information just as critical. In fact for some evaluators the fear factor surrounding harm is more important. My 12-page handbook addresses directly an evaluator’s emotional uncertainty about whether his or her choices will lead to benefit or harm, and it will transform your efforts into working both benefit and harm equally in your proposals. 


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