Brainstorming is how I develop the exact wording every writer will use to describe the bid’s four main buckets: the technical approach, management approach, discriminators, and themes. Finding my brainstorming technique in 1996, I use mind mapping to winnow the basic ordering and hierarchies within my four main buckets. Graphically depicted in my 20-page Brainstorming Handbook, mind mapping has iterative creative thinking phases to guide your efforts and give you higher-level insights. Incubating these insights causes the mind’s illumination, and that will inform all. Transform your meetings by mind mapping as a group a very clear, organized, and consensus narrative.